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Ways to Promote Your WP Website – Helpful tips for getting your website noticed

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So, you have created a kick butt WordPress website. It is complete with an awesome About Me page, easy to use navigation, an outstanding design, and of course… killer content.

So now what?

How do you go from a brand new website to one that is frequented by daily traffic that continues to grow over time?

With over 1 billion websites on the Internet right now, and over 50,000 blog posts published daily, it is easy to get discouraged. Wondering how to get your intended audience to visit your website on a regular basis can be tough. Your website may have all of the right kind of information to be successful. But if it doesn´t reach anyone, your site will remain invisible.

Luckily, there are plenty of things that you can do to boost your website´s presence amongst even your toughest competition. Let´s take a look at some of the best ways to promote your WordPress website so that you can confidently say to yourself that you are a force to be reckoned with.

1. Focus on SEO

Understand that search engine optimization (SEO) best practices will bring your website to the next level. In fact, implementing SEO into your content is crucial to not only getting your website noticed, but its overall success. Here are ways you can increase your chances of being found by major search engines like Google:

  • Utilize keyword density and usage.
  • Improve content styling – title length, Meta descriptions, heading tags, Alt tags, and permalink structure.
  • Internally link to other quality content on your website.
  • Externally link to authoritative sources in your niche.
  • Implement responsive design because Google likes it that way – and so do your site visitors.

2. Get Backlinks

Publishing great content is important to your WordPress website. But so is getting backlinks from other high quality websites that point to your website. In fact, backlinks are a great way to get your website to appear on the first page of a Google search result.

Backlinks can be tough to get. I mean, how do you go about getting other websites to link to your content?

Well, one great way is to guest post on other websites in your niche. Oftentimes you are able to link back to your own website in exchange for creating quality content on another website. This backlink will then direct their loyal readers to your website that offers similar information that they may enjoy as well. Using the traffic of a well-established website to promote your website is a proven method for promoting your website.

Here are two great resources to get started:

3. Brand Your Website

Your website branding makes for a nice first impression and will later determine how your readers recognize you. To brand yourself and your website, create a unique email signature, construct a memorable tagline, upload a personal logo, and add a favicon.

In addition, stay consistent with all color schemes and writing styles, and use your website´s name on all social media platforms. All of these tactics will help promote your website and get you noticed by people who have never visited before.

4. Get on Social Media

It´s a good idea to expand your website´s reach using popular social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest. The key to utilizing social media as a way to get noticed is to get involved. Don´t just post content you have published on your website. Ask questions, comment on other people´s accounts, and answer those that comment on yours. Interaction will lead to interest in your website.

And, since you have been consistent across all platforms and have your website´s favicon, name, and logo readily available for those exploring their social media accounts, interest in visiting your website will be heightened.

5. Build an Email List

Email marketing is one of the best tactics for promoting your websiteís content. As your website grows so too will your email list, so long as you make an effort to build your list.

When you have new content to share, you can easily email those who chose to subscribe. Here is what your email marketing campaign does for your website´s promotion efforts:

  • Provides a direct line of communication to those interested in your content.
  • Keeps readers up-to-date on your website´s happenings.
  • Lowers cost and increases ROI.
  • Strengthens your relationship with current subscribers.
  • Adds a personal touch that many website visitors are not used to.

6. Make Images Count

Using high quality images on your WordPress website will not only make your content more readable and interesting, it will help you get more backlinks. This is especially true if you use informative infographics to complement your blog posts.

In addition, good images are more likely to be shared across your audience´s social media accounts. This is yet another great way to promote your website and become more noticeable.

7. Hold a Contest

Who doesn´t love a good contest that includes a prize at the end?

Host a contest on your website to introduce new visitors to your website and all-around have a fun time.

Contests provide a nice opportunity to for you to connect with those interested in what your website has to offer. This includes killer content, awesome products and services, or even just breaking news. They also gather you more followers and fans, increase user engagement, boost your list building efforts, and ultimately expand your brand´s reach.

Possible contest ideas include:

  • Holding a traffic contest whereby the person directing the most traffic to your website in an allotted amount of time wins.
  • Having a sweepstakes where site visitors sign up using their email address to win a prize.
  • Organizing a skills based contest such as a best photo, video, or mini-project contest and choose a winner from the entries.

8. Emphasize Quality Content

Not enough can ever be said about high quality content. After all content is king and it would be unwise to discount that seemingly cliché statement. Every time you publish a new piece of content on your website you create a new opportunity to get found on search engines, have people share your content on social media, gather backlinks for yourself, and introduce yourself to new people.

Moreover, content that is long and valuable to readers also ranks well with Google, engages loyal readers, provides mores social media involvement, and appeals to newer audience members. Your aim should be to consistently publish content that is of value to your readers in order to make it worthwhile to visit your website.

Final Thoughts

Although there are many helpful resources available that can help you promote your WordPress website and make it more noticeable, engaging in these 8 tips will get you on the right track fast.

If your goal is to stand out in the sea of websites and blogs that pop up all over the place daily, vying for your audience´s attention, try some of the above mentioned tips. Trust me, you will not be disappointed.

Have you used any of the above tips for promoting your WordPress website? I would love to hear all about it in the comments below!

Other articles you may like:

Lindsay Liedke

Lindsay is a freelance writer who loves all things WordPress and who has a blog to tell it all. She loves writing plugin and theme reviews, as well as creating tutorials. Lindsay is also a regular contributor on FancyThemes.
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37 Comments

  1. I am expecting more interesting topics from you. And this was nice content and definitely it will be useful for many people.

    • Hi dhiya,

      Thank you so much for stopping by! I am glad you found the topic interesting and helpful. That is always my goal and I am happy to see I achieved it.

      ~ Lindsay 🙂

  2. Thanks for simplifying website promotion. So many people make it hard and impossible to understand. I will share your article in my newsletter, so other can benefit from it!

    • Hi Jakob Boman,

      Thanks for the kind words. Website promotion is such a large and often overwhelming topic…sometimes we just need to take a step back and break it down into small and easier to understand parts. Thank you for sharing my article in your newsletter so more people can learn from it. That means a lot!

      ~ Lindsay 🙂

  3. I think getting back links are better because of SEO benefits as well as we get referral traffic.

    • Hi Chris,

      Thanks for checking my article out! I agree, getting backlinks are very beneficial to promoting websites. Not only do they help your search rankings but they definitely expose your website to traffic that may otherwise have never known you existed. I think that’s a win-win!

      ~ Lindsay 🙂

  4. Thanks for this awesome article i found some useful tips for promoting my blog. let me try and see these steps.
    regards,
    kathir.

    • Hi Kathir,

      I am so glad you found this article helpful. Good luck trying to promote your website…I hope all the best for you!

      ~ Lindsay 🙂

  5. Loved that article 🙂 <3
    Now i will hold a contest on my website to engage readers. That was helpful.

    • Hi Muhammad Abdullah,

      I am so glad you loved the article! Contests are always a fun choice…I bet your site visitors will love it!

      ~ Lindsay 🙂

  6. Thanks Lady Liedke, I found this article extremely useful and to-the-point. Can I share it on my blog?

    • Hi Rees Gargi,

      I am so glad you found my article useful…and I can honestly say no one has ever called me Lady Liedke before…sounds cool if you ask me!

      Sharing information that you find helpful with your readers is always a good thing. I hope they learn a lot and go on to be successful as well.

      ~ Lindsay 🙂

  7. These are all great ways to get noticed. I personally use the social media approach and great unique content. Just give your readers the answers they want and you cant go wrong. My site is built for people who are looking to make money online without reading through tonnes of pages that are filled with ideas that worked years ago. Google are getting smart.

  8. Hi Sarthak Sharma,

    I am so happy that you find so many useful articles here at WPThemeDetector. Keep checking back so you can learn more, that’s what we enjoy!

    ~ Lindsay 🙂

  9. WPThemeDetector is one of my favorite website. Can you please help me to get backlinks for m website apart from the guest posts ?

  10. Its a great article Lindsay. I really enjoyed it. You guys publish less article but whenever you do publish it rock. Thanks again for this great content. I hope I’ll boost my conversion rate.

  11. Very Informative articles hoping for New stuff Lindsay, Must include Responsiveness issues Some other advance On-Page SEO problems people face during On-Page SEO , But still this is very informative article..Thanks for sharing

  12. I love the contest idea. Very good content on traffic engagement

  13. I made a similar post but focused more on SEO and creating rich content. This was very useful to me and thank you for sharing the information 🙂 you can see the post and blog at http://www.lerws.com/blog

  14. Hi Lindsay Liedke,
    This is very Informative articles hoping for New stuff

  15. Such a great insight here Lindsay… I was actually researching on content to push my tech site to top 5 pages on Google until I came across your piece. I will add this to my to do list and see my traffic response after 30days.

    Thanks once again. i hope I’d be here again to get taught.

  16. Thanks for the well written article.

    I’ve been using all tips except the “Hold a Contest” one. Can you tell me how I can do that on my blog?

    Regards,
    Saif.

    • Hi Saif,

      Thank you so much for stopping by and of course, for the kind words.

      If I wanted to run a contest on my blog here are some of the ways I might consider doing so:

      – run a sweepstakes where visitors read a blog post and are encouraged to enter at the end
      – hold a photo contest where readers submit their own work
      – hold a caption contest where you present an image that needs captioning
      – have a voting contest where an email is required to vote on a fave product, service, image, etc.
      – hold an essay or video contest where readers submit their personal opinions about a subject

      In the end, it really depends on the type of blog you have and what you are offering as a prize. The key is also to have some sort of CTA that your readers must participate in before getting to enter the contest (e.g. subscribing, commenting, driving friend to your site, etc.). And, don’t forget to promote your contest across all available platforms you are active on to drive people to your site looking for contest details.

      I hope that helps!

      ~ Lindsay 🙂

  17. Thanks to Lindsay, its very useful tips and good way to promote Wp site

    • Hi Hoster Pedia,

      I am so glad you found this article useful. I think so many people can really benefit from learning new ways to promote their content and businesses. I am happy to share as much as I know with WPTD’s loyal readers.

      Thanks for stopping by!

      ~ Lindsay 🙂

  18. Its a Nice post for getting traffic. We are more excited to get new posts with useful content. Thanks

  19. I am using your adviced for over 4 months and i have reach to obtain top 10 for multiples keywords. Thanks a lot.

  20. The article is very helpful for a newbie. I know these are the basic points of website promotion and there are more things in depth, of every point stated. But still a person need to understand the basic first before he or she dive into complete website promotion techniques.

    Thanks for the article, Well written!!!

    • Hi Emily,

      You are so right, I could do a full post for each type of promotion technique and go very far in-depth. But, knowing the basics is a great way to at least get started. I know when I first started out with my website I had no clue how to drive more traffic to my site. That’s why I like to share simple overviews like this. Thank you for stopping by and of course for the kind words.

      ~ Lindsay 🙂

  21. I was looking for a succinct write up about website promotion and found this !

    Many thanks for the no-nonsense, practical information.

    Kind regards.

  22. Very nice article Lindsay!

    I especially like number 5 on your list that talks about building an email list. This is something that I have seen many people not take advantage of.

    Your point about it adding a personal touch is my favorite point here. I think that if you try to connect on a personal level with your website visitors then they will be comfortable with you and your site and it can help build a relationship that can help everyone.

    These days I think it’s important to let your site visitors and subscribers know that there is a person (or company) that is willing to put out that personal touch.

    I just wanted to say that I really liked this article and some of the things that you have stated can be powerful allies in building up your site.

    Thanks for the great article Lindsay!

    • Hi Niche Apex,

      Thank you for your kind words! I am so pleased you enjoyed my article. I agree, humanizing yourself to your site visitors is so important if you want to stay relevant in this competitive online world. If someone can feel that you are real and not out just to make a quick buck they are going to be more likely to return for more content engagement and purchases.

      Thanks again for stopping by!

      ~ Lindsay 🙂

  23. No doubt this article is fantastic. I was quite looking for ways that can boost my website ranking and this thing is going to promote my site.

  24. loved the way of explaining such wonderful tactics.gonna Start following the same. Thank you.

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