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OverlayOptimizer

OverlayOptimizer: New popup feature added to OptimizePress

OptimizePress has just announced a new feature release. This brand new feature is called OverlayOptimizer, and it is intended to increase the engagement and commitment of your visitors.

The OverlayOptimizer is used to create a lightbox with any OptimizePress elements inside of it. That means that, if you´re using OptimizePress either as a theme or as a plugin, you will now be able to place a lot of different things inside popup overlays, the most typical application being popup opt-in forms to engage your visitors.

Trying it out

As OptimizePress claimed that this new feature is very easy to use, I wanted to give it a try. So I updated my OptimizePress plugin on one of my dev sites to the current 2.1.9 version and followed this easy steps to create a new popup:

  • On the desired page, we launch the LiveEditor, select the OverlayOptimizer from the element browser and choose a button or image to trigger the popup.
  • Now in the OverlayOptimizer content section we simply need to add any elements we want to include on our popup window, and then all we have to do is just save it and get it published!

In my case I first created a two-step opt-in form by selecting the “Optin Box” element and then choosing the desired style from the provided catalog of included predesigned opt-in forms:

OverlayOptimizer-popup-optin

Well that was really easy!

Applications

This new feature is very useful, but not just for creating opt-in forms. You can use the OverlayOptimizer to create a lot of other engaging elements for your site, such as:

  • Custom overlays that contain video (for example training or in-depth content videos).
  • Popups to show more detailed information on your product or service.
  • A popup order box with an order button and purchasing details.
  • Any kind of overlay containing images/video/text.

You can even drop in custom HTML to the overlay, so the applications of OverlayOptimizer are really only limited by your imagination.

For example, this is a video popup I was able to create in just some seconds:

OverlayOptimizer-popup-video

Conclusion

OptimizePress is one of our Top WordPress Themes (currently ranking #8 in our top list) and it is considered to be the essential WordPress theme for marketers.

James Dyson and his team are doing a great job with it. After releasing OptimizePress 2 back in August 2013, they keep continuosly improving their product, first with the addition of a “one click” feature to clone any element or row on a page, then with a new “copy and paste row” feature for super-fast page creation, and now with the new OverlayOptimizer.

You can learn more about OptimizePress 2 here.

Luis Alejandre

Luis is the creator of the WPThemeDetector tool and the chief editor of this blog. You can read more about Luis in our About page.
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11 Comments

  1. It’s a pitty Luis that your are giving attention to this theme.
    I really like you and am curious about your web site progession. Focussing on payed resources is the last thing I was waiting for.

    • If you know me you must also know that I´m not “focussing” on payed resources. I spend a lot of time, money and effort on this site, our WordPress detection tool is free and it is also ads-free, if you use our tool you will find both free and premium themes and plugins being used all over the world without any focussing or bias, and on our blog you will find posts about both free and not free products (and free tutorials as well).

      • OptimizePress is actually a great theme for pretty landing and sales pages. For that reason, I’d recommend it myself.

        The builder is ugly, glitchy, and difficult to use though.

        • You’re right, you’ve tried to make this tool and the blog ads-free, thanks for the tool. 🙂

  2. Optimize Press is one of the best WordPress theme I use in my 7 years web development career. It already has plenty of features. OverlayOptimizer is a good add-on.

  3. I am also a user of Optimize Press and found it very good for the developer and user.

  4. Optimize Press is one of the best WordPress theme I use in my 7 years web development career. It already has plenty of features. OverlayOptimizer is a good add-on.

  5. I am also a user of Optimize Press and found it very good for the developer and user. Thanks

  6. Is it possible to use OverlayOptimizer on top of other pages if they are hosted on the WP site in which OP is installed? Or does it strictly have to be over an OP page?

  7. I am also a user of Optimize Press and found it very good for the developer and user
    Thank you.